Email is inefficient, the argument runs. People don’t like using it, we are constantly overwhelmed by the sheer volume of it and most of it is a waste of time. The BlackBerry has become a prison warder rather than a productivity aid.
As a technology journalist and commentator I hear this sort of thing often and recognize that a lot of it is true. Equally I recognize that if you fail to communicate with a client in the way that they want, you risk losing that client completely.