Blue Chip was quick to capitalise on the opportunities offered by superfast broadband speeds when they arrived, and bring the benefits of fast connection speeds to its clients.

The Business

Blue Chip is a successful IT support company established in 1992 which provides support services 24 hours a day to more than 800 clients ranging from SMEs to global brands. The company has 180 staff based in four UK locations – Poole, Bournemouth, Leeds and Bristol - with its headquarters in Poole, Dorset, and reported a £20million turnover to year end September 2012.

Blue Chip both creates and manages IT support systems, including Cloud Computing services which enable businesses to operate through central online servers run from data centres, reducing overall operating costs and providing high security.

 

The Opportunity

Blue Chip was quick to capitalise on the opportunities offered by superfast broadband speeds when they arrived, and bring the benefits of fast connection speeds to its clients.

Anthony Green, sales and marketing director for Blue Chip, said: “What superfast broadband really enables for our customers is low cost connectivity which is much more reliable, as well as operating at a far faster speed. It means that both our clients, and our own company, can access applications and data from any device, in any location, and rely on that connectivity.

“With poor connectivity, it’s very hard to centralise IT systems and deliver these services out to multiple sites. Superfast broadband enables us to reduce the customers’ overall costs by reducing the IT footprint.

“Through Cloud Computing, multiple customers can share services in the cloud, and thus share the costs. Fast connectivity enables that as without it, we wouldn’t be able to provide that service – and some other applications won’t work without that fast speed.

“Email is quite tolerant to slow speed connections, but line of business applications, such as a finance package that runs a client’s business, is not. So the reality is that without a high speed connection, it would be very challenging for our clients to have home-based and remote workers.

“Superfast broadband enables home and remote workers to access audio and video conferencing easily, for example, which means they can travel less and don’t need to be in their company’s head office to make use of the technology. This would not be possible without superfast broadband, or nowhere near as good quality an experience.”

 

Impact

Anthony said making the best possible use of superfast broadband was bound to enable companies to expand.

He said: “IT is at the heart of most businesses these days, and it’s essential. It is uneconomical for companies to have 10 people in a remote office, for example, if they have to invest in IT infrastructure to support that office.

“But if you have a very good, reliable high speed broadband service you can connect that remote office to the head office and to the cloud servers easily, and it makes a real difference to how a business can operate.

“It isn’t just that superfast broadband offers faster speeds, it’s equally that it is much more reliable, and as a result it means the expansion of companies is made much easier, and is more likely to happen.”

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