Focus on your data
Any CRM system is only as good as the data you put into it, in both quality and quantity.
Integration is key
Integration with other systems is vital, and may be a bigger challenge than implementing the actual CRM product.
Maximise the value of existing customers
If resources are limited, look at using CRM to get the most out of your existing customers, rather than expending resource on acquiring new ones.
Be creative in what your use of data
It can be enlightening to use CRM to examine what customers didn’t do (e.g. the products they didn’t buy), as well as what they did do.
Establish which metrics will measure the success of your CRM project
What will help to judge the success of your CRM project? More repeat customers? Higher-value orders? Fewer complaints?
Ensure there is commitment throughout the business, from top to bottom
Remember that a half-baked, rarely-used CRM system is a waste of time.
For further reading see our Guide to Customer Relationship Management (CRM)