James started his business back in 2002 offering his services as a sports coach, as he wanted the opportunity to just focus on delivering the best service he could for his clients as opposed to fulfilling the never ending task of completing reports, which seemed to be one of his main activities as an employee.
You only have to visit James website www.excelsiorgroup.co.uk and look at the testimonials from various impressive clients (such as paralympian Dan James, Exeter Chiefs Rugby Academy, the University of Exeter and Millfield School to name but a few) to get a feel for the passion and ability he invests, and the benefits to his clients as a result.
James finds it particularly rewarding working with young people, and finds the challenge of liaising between the student, teachers and parents in terms of influencing a long term program for optimum results as opposed to a short-term ‘quick fix’ option very satisfying. The parents will ultimately have the most influence over the child, but James aims to educate all parties so they have a better understanding of what the best program is.
As with other businesses, sourcing funding is an on-going challenge for James, as well as keeping on top of his marketing activities, ensuring he continually up-dates his own personal knowledge and training- and of course, maintaining his objective to not only meet, but exceed his customer’s expectations.
‘I found working with Superfast Business useful, as the Adviser was able to view my business in an objective way, and was completely impartial- they weren’t trying to sell me anything. The experience was very positive; it was like meeting a critical friend. I had some clear guidance and suggestions as to what to do next’.
The adviser recommended eight hours of specialist IT support from Stephen Bateman, Concentric Dots paid for by the service. ‘Stephen really helped me developed my on-line sales. I have three books now published on Amazon and Stephen provided clear and practical guidance in how to best promote myself’.
When asked what his future goals were, James responded that he had already achieved the first, and that was to really bring out the best in children through the most effective physical training. All that is left now is to liaise with the Council, local organisations and communities to build a gymnasium with the ‘old school style’ of equipment as opposed to the modern ‘sit on’ equipment which is now common place in schools and gym.