Blog: How Digital is Your Business?

Pic: Julie Hawker, CEO of Cosmic Ethical IT

To quick start your thinking, here are a couple of startling statistics:

 

 

 

So far this year 38 million - or 76% of - British adults accessed the internet every day.

(And, yes, that does say “every day”)

One third of small businesses and charities don’t have basic online skills in their organisation, and of these, 75% are not currently investing in skills development

(Source: Lloyds Digital Index 2014)

 

Tags: Digital Digital Business Digital Marketing digital leaders Digital technology

Blog: Leading change in the digital age

The rapid rise, evolution and adoption of digital technologies is not something that all businesses and business leaders have adapted well to. Those of us from the ‘baby boomer’ generation (often referred to as Generation X), and even many millennials (people born since 1980 – Generation Y), are struggling to thrive in the emerging digital world of work. Only people born in the 1990s are regularly dubbed as ‘digital natives’ – or Generation ‘Y’.

Tags: Digital Leadership change management transform Digital Online Marketing business leader management Superfast Business business support

E-commerce support from The Digital Marketplace

The Digital Marketplace is a unique service that is funded by the Regional Growth Fund and provided in partnership with UK Trade & Investment. The service imparts expert knowledge in a workshop format to businesses in the south-west that are looking for advice on how to sell online successfully or grow their business through national and international e-commerce.

Tags: Digital Marketplace ecommerce business support new help for businesses Digital

How digital is your business and does it make a difference?

As an organisation that is delivering tailored ‘faster broadband’ business advice, we’re always interested when new research is published. It’s useful to see changes in attitude, approach or impact of new technology and compare them with our own experiences. The recent Lloyds Bank Digital index is certainly worth a review by anyone involved in business and business support.

Tags: Lloyds SMEs technology Digital business Go On UK research

Blog: The pros and cons of marketing on social media

Firstly, it’s worth checking how you’re doing on social media already. You might not have been on Facebook or Twitter but you can be pretty certain your customers will. If your trading name is reasonably distinctive try searching for it, either on Google or directly on one of the social networks. If anything comes up,  that’s part of your reputation and branding and you need to be in control or at least taking part.

Tags: Blog Marketing Digital technology Online Social Media Twitter facebook linkedin Guy Clapperton

Blog: Measuring Online Success

How do you know if your online presence is paying off for your company? It’s not as easy as a simple Return On Investment (ROI) measurement these days, there are so many more metrics which we need to pay attention to which will give us a more accurate picture of our success.

If it’s a numbers game, we can easily measure the number of fans liking your business page on Facebook. In your analytics, you can see how many people landed on the home page of your website, but that still doesn’t tell the full story, for example:

Tags: klout cosmic Blog IT Kate Doodson Superfast Business Social Media Online Marketing Digital technology ROI

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