Blog: Rise of the Humans – How to Outsmart the Digital Deluge

Pic: Julie Hawker, CEO of Cosmic Ethical IT

Having recently read this book, I’ve been able to digest and interpret a number of current and future challenges for business leaders and their use of digital in the business.

Let’s start with the common current experience in our businesses. How many of you reading this article can relate to this: –

Tags: digital leaders Digital Leader Digital Marketing Digital technology

Blog: How Digital is Your Business?

Pic: Julie Hawker, CEO of Cosmic Ethical IT

To quick start your thinking, here are a couple of startling statistics:

 

 

 

So far this year 38 million - or 76% of - British adults accessed the internet every day.

(And, yes, that does say “every day”)

One third of small businesses and charities don’t have basic online skills in their organisation, and of these, 75% are not currently investing in skills development

(Source: Lloyds Digital Index 2014)

 

Tags: Digital Digital Business Digital Marketing digital leaders Digital technology

South West businesses can get up to speed with digital mega trends events

Specialist Business support services from Superfast Business, The Digital Marketplace, Heart of the South West Business Support and Get up to Speed, all delivered by Peninsula Enterprise, have joined forces to deliver Technology Mega Trends 2015.

Taking place in Barnstaple on Tuesday 24 February and Exeter on Thursday 26 February, business owners, and their staff, will be able to find out how some of the most successful companies are using the latest digital technologies.

Tags: Digital Marketing Digital Marketplace Digital technology The Future of Digital Marketing

Your Digital Business in Wiltshire

Join us at this FREE event funded by the European Regional Development Fund and Wiltshire Council for an exploration of how digital technology and faster broadband can significantly enhance your business performance and open up a whole new world of opportunity.

Event Information: 'Your Digital Business'

Tags: Business Event Wiltshire Wiltshire Business Support Service Wiltshire Online The Future of Digital Marketing Being Mobile Social Media IT Infrastructure Salisbury Wootton Bassett Effective Web Design Remote Working Flexible Workforce Digital Marketing

Blog: Making Email Newsletters Engaging

Last time I wrote a column here I suggested that, in order to cut down on the amount of information thrown at your inbox, you should consider unsubscribing from email newsletters. But hang on. You’re a small business and may not welcome the idea that everyone’s going to unsubscribe. So here’s the big secret: it’s up to you to stop people by offering decent content. Here are some tips from members of the Professional Speaking Association, who I canvassed for this article:

Tags: E-marketing E-mail newsletters Guy Clapperton Content Business Engagement Digital Marketing

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