Blog: Making Email Newsletters Engaging

Last time I wrote a column here I suggested that, in order to cut down on the amount of information thrown at your inbox, you should consider unsubscribing from email newsletters. But hang on. You’re a small business and may not welcome the idea that everyone’s going to unsubscribe. So here’s the big secret: it’s up to you to stop people by offering decent content. Here are some tips from members of the Professional Speaking Association, who I canvassed for this article:

Tags: E-marketing E-mail newsletters Guy Clapperton Content Business Engagement Digital Marketing

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