Firstly, it’s worth checking how you’re doing on social media already. You might not have been on Facebook or Twitter but you can be pretty certain your customers will. If your trading name is reasonably distinctive try searching for it, either on Google or directly on one of the social networks. If anything comes up, that’s part of your reputation and branding and you need to be in control or at least taking part.
How do you know if your online presence is paying off for your company? It’s not as easy as a simple Return On Investment (ROI) measurement these days, there are so many more metrics which we need to pay attention to which will give us a more accurate picture of our success.
If it’s a numbers game, we can easily measure the number of fans liking your business page on Facebook. In your analytics, you can see how many people landed on the home page of your website, but that still doesn’t tell the full story, for example:
The ‘Cyber Streetwise’ campaign aims to change the way people view online safety and provide the public and businesses with the skills and knowledge they need to take control of their cyber security. The campaign includes a new easy-to-use website and online videos.
With more than 11 million internet-enabled devices received as gifts during the Christmas period, Cyber Streetwise will help in the fight against online criminals. People are encouraged to protect themselves and their families online by visiting the website for tips and advice.
In a time of “double-dip recession” and a raft of budget cuts, it is good to know that the UK is leading the way in one very important area: the internet economy. Recently there have been some particularly heartening figures published which show further projected growth of online sales which will represent a quarter of our economy by 2016.