How do you know if your online presence is paying off for your company? It’s not as easy as a simple Return On Investment (ROI) measurement these days, there are so many more metrics which we need to pay attention to which will give us a more accurate picture of our success.
If it’s a numbers game, we can easily measure the number of fans liking your business page on Facebook. In your analytics, you can see how many people landed on the home page of your website, but that still doesn’t tell the full story, for example:
Broadband boost to South Gloucestershire’s rural economy thanks to major investment in Superfast support
Businesses across South Gloucestershire are set to benefit from a £200,000 investment from the European Regional Development Fund (ERDF) and Superfast Business to help them benefit from new digital technologies enabled by faster broadband.
In my last blog post I wrote “In my next post I’m going to look in much more detail about virtualising your systems and IT infrastructure.” and I’m kind of regretting it. The problem with virtualisation is it’s such a broad church, there are so many aspects to it. I’ll try and keep this blog short and focused on what would benefit smaller businesses rather than looking at some of the more enterprise-type applications of virtualisation.
New Research- Less Business, More Social
A survey that was recently carried out in the US states that a quarter of people don’t want to read comments from brands or companies and 50% of people want to be more social on social media by keeping in touch more with new and old friends and family. With this in mind, we as commercial organisations have to step up our social media strategy to meet the demand for more social and less sales orientated content.
Be Visual, Be Social
With recent winters in the UK bringing with them severe weather in the form of heavy rain and snow, businesses are suffering at the hands of Mother Nature; last year more than half (55%)[i] of UK small firms were impacted financially by extreme weather. Superfast Business is offering a series of workshops to help businesses in the south-west utilise technology to grow their business and stay operational when severe weather is causing disruption to the region’s infrastructure.
The cost of weather-risk
If the results of a new survey are any indication then the answer is most likely to be an emphatic ‘no’!
Despite a raft of warnings about the dangers posed by various types of cyber threats, this new research claims that SMEs are failing to prioritise IT security as they don’t really see it as a significant risk to their business.
The past few weeks have seen a whole host of studies informing us about the dangers posed by the technologies and devices that we use on a daily basis. For example, we’ve been told that:
In my first blog post for this website I provided an overview of cloud computing entitled ‘Moving your business to the cloud’. In this post I’ll expand on the potential risks of cloud computing for small businesses. I’ll discuss external and internal risks, and how to mitigate them, and I’ll urge you to consider carefully your business’s responsibilities and appetite for risk before you ‘make the move’.
OK, everybody smile and look as handsome as you can for the camera – we’re doing a corporate video. What? Yes, on the phone, it’s high resolution so it’s going to do the job. Huh? Of course it has a mic on it and somewhere there’s a video app, and we can dummy up some sort of titles using PowerPoint, there are plenty of fonts and backgrounds, there’s going to be a template we can adapt a bit – if we need to at all…