This article is not about web design as in the look, feel and brand of the site. It is, rather, about the underlying rules that you should consider when designing, or commissioning your website. It is, largely, about how your users experience your site – how they are enabled to navigate, search and respond to your content.
Much of the talk about this release has focussed on the reinstatement of the start menu, which was much missed by desktop users of Windows 8. Why has this been such a big issue for users?
As an organisation that is delivering tailored ‘faster broadband’ business advice, we’re always interested when new research is published. It’s useful to see changes in attitude, approach or impact of new technology and compare them with our own experiences. The recent Lloyds Bank Digital index is certainly worth a review by anyone involved in business and business support.
Firstly, it’s worth checking how you’re doing on social media already. You might not have been on Facebook or Twitter but you can be pretty certain your customers will. If your trading name is reasonably distinctive try searching for it, either on Google or directly on one of the social networks. If anything comes up, that’s part of your reputation and branding and you need to be in control or at least taking part.
How do you know if your online presence is paying off for your company? It’s not as easy as a simple Return On Investment (ROI) measurement these days, there are so many more metrics which we need to pay attention to which will give us a more accurate picture of our success.
If it’s a numbers game, we can easily measure the number of fans liking your business page on Facebook. In your analytics, you can see how many people landed on the home page of your website, but that still doesn’t tell the full story, for example:
New £10m pot to pilot alternative broadband technologies as focus switches to help most remote areas.
Alternative broadband technologies
A £10 million fund will be available to alternative technology providers who come forward with innovative ideas to help superfast broadband reach Britain’s most remote communities the Culture Secretary, Maria Miller, announced today. The announcement coincides with the appointment of a new Broadband Chief Exec, Chris Townsend, who helped to deliver the hugely successful London 2012 Games. He will take on delivery of the whole Broadband Delivery programme including the fund announced today.
CARE, run by father and daughter partnership Bob and Beverly Clarke, is an electrical appliances repair company which was keen to expand its business after a decade of trading, but needed to update the existing limited IT systems first.
The company was one of the first businesses in Devon to benefit from the fully-funded support on offer from the Superfast Business service, which is working to help companies make better use of new digital technologies and boost growth.
The first industrial revolution brought us mechanisation, the second brought us mass production and assembly lines. Now a third is extending the 20th century's digital revolution into the manufacturing domain. This is thanks to a convergence of technologies: computerised controls, digital design, new materials, advanced manufacturing technologies (AMTs) such as 3D printing, renewable energy, and of course Superfast Broadband and the Web.
Where once digital collaboration might have meant little more than copying people into emails or a dependency on complex, enterprise IT systems, it's now more likely to incorporate a number of different apps and platforms. The explosion in these tools has led to an incredible range of formats and approaches, but how do we pull together what we need in order to achieve our collaboration goals?