How digital is your business and does it make a difference?

As an organisation that is delivering tailored ‘faster broadband’ business advice, we’re always interested when new research is published. It’s useful to see changes in attitude, approach or impact of new technology and compare them with our own experiences. The recent Lloyds Bank Digital index is certainly worth a review by anyone involved in business and business support.

Tags: Lloyds SMEs technology Digital business Go On UK research

Blog: The pros and cons of marketing on social media

Firstly, it’s worth checking how you’re doing on social media already. You might not have been on Facebook or Twitter but you can be pretty certain your customers will. If your trading name is reasonably distinctive try searching for it, either on Google or directly on one of the social networks. If anything comes up,  that’s part of your reputation and branding and you need to be in control or at least taking part.

Tags: Blog Marketing Digital technology Online Social Media Twitter facebook linkedin Guy Clapperton

Blog: Measuring Online Success

How do you know if your online presence is paying off for your company? It’s not as easy as a simple Return On Investment (ROI) measurement these days, there are so many more metrics which we need to pay attention to which will give us a more accurate picture of our success.

If it’s a numbers game, we can easily measure the number of fans liking your business page on Facebook. In your analytics, you can see how many people landed on the home page of your website, but that still doesn’t tell the full story, for example:

Tags: klout cosmic Blog IT Kate Doodson Superfast Business Social Media Online Marketing Digital technology ROI

NextGen 14

The Annual UK’s leading event for Next Generation digital activity. NextGen will cover the latest themes and issues in the vibrant hi-tech and digital development landscape. They will share insights from revolutionary star presenters, showcase local & global exemplars and provide networking opportunities for the UK’s digital industry. The Conference is for anyone involved in the challenge of facilitating better broadband, reaping the benefits and enabling innovation. Registration opens July.
Tags: NextGen technology conference digital leaders

New £10m pot to pilot alternative broadband technologies as focus switches to help most remote areas.

Alternative broadband technologies

A £10 million fund will be available to alternative technology providers who come forward with innovative ideas to help superfast broadband reach Britain’s most remote communities the Culture Secretary, Maria Miller, announced today. The announcement coincides with the appointment of a new Broadband Chief Exec, Chris Townsend, who helped to deliver the hugely successful London 2012 Games. He will take on delivery of the whole Broadband Delivery programme including the fund announced today.

Tags: superfast broadband technology rural £10 million fund

Superfast Business helps growing Devon company to transform

CARE, run by father and daughter partnership Bob and Beverly Clarke, is an electrical appliances repair company which was keen to expand its business after a decade of trading, but needed to update the existing limited IT systems first.

The company was one of the first businesses in Devon to benefit from the fully-funded support on offer from the Superfast Business service, which is working to help companies make better use of new digital technologies and boost growth.

Tags: CARE superfast broadband business support Superfast Business technology advisory Cloud Computing Website

Blog: The third industrial revolution – the digitisation of manufacturing

The first industrial revolution brought us mechanisation, the second brought us mass production and assembly lines. Now a third is extending the 20th century's digital revolution into the manufacturing domain. This is thanks to a convergence of technologies: computerised controls, digital design, new materials, advanced manufacturing technologies (AMTs) such as 3D printing, renewable energy, and of course Superfast Broadband and the Web.

Tags: Manufacturing technology superfast broadband

Blog: The Digital Collaboration Journey

Where once digital collaboration might have meant little more than copying people into emails or a dependency on complex, enterprise IT systems, it's now more likely to incorporate a number of different apps and platforms. The explosion in these tools has led to an incredible range of formats and approaches, but how do we pull together what we need in order to achieve our collaboration goals?

Tags: collaboration Blog Simon Gough business support Superfast Business superfast broadband Digital technology

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